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Showing posts from May, 2018

After graduation / diploma ?

Why Digital marketing is the best ? I had always wondered about career opportunities for if I am passing engineering, management, diploma or any computer application program. today in this world of growth development and technology one program that has taken the whole world is digital marketing. Digital marketing is virtual marketing. in future, every company's marketing strategy will be digital marketing If you are dreaming for  a great career in digital marketing seems to be a great career for the present as well as future years . Digital marketing is not about who you are or what you are it's all about the presence of mind . if you know digital marketing I promise you, you will get a job. Digital marketing industry has a large number of jobs today and will still have more jobs in the near future.  The jobs available today include : Analytics SEO Manager Content Writer Online Advertising and Affiliate Marketing PPC, Search Manager Social Media Manager

What next ?

ഇനി എന്ത്? പഠനം കഴിഞ്ഞാ പിന്നെ എല്ലാരും നേരിടുന്ന ചോദ്യമാണ് ഇനിയെന്ത് പഠിക്കണം എന്ത് ജോലി ചെയ്യണം എന്നത്.ഇന്ന് ഒരു degree /diploma കഴിഞ്ഞാലും ഒരു ജോലി നേടുക എന്നത് അത്ര എളുപ്പമല്ല. ഏതെങ്കിലും ഒരു മേഖലയെ കുറിച്ച് വ്യക്തമായ അറിവുണ്ടെങ്കിൽ മാത്രമേ ഒരു ജോലി നേടാൻ കഴിയൂ. അതുകൊണ്ട് തന്നെയാണ് ഇന്ന് തൊഴിലധിഷ്ടിത കോഴ്സുകൾക് പ്രാധാന്യം കൂടിയതും.ഇന്ന് ലോകത്ത് ഏറ്റവും കൂടുതൽ അവസരങ്ങളും മൂല്യവുമുള്ള ഒരു മേഖലയാണ് ഡിജിറ്റൽ മാർക്കറ്റിംഗ്.ഡിജിറ്റൽ മാർകെറ്റിംഗിനെ കുറിച്ച ധാരണ ഉള്ളൊരാൾക് ജോലി നേടുന്നത് ഇന്ന് വളരെ എളുപ്പമാണ് .ഭാവിയിൽ കൂടുതൽ അവസരങ്ങൾ ഈ മേഖലയിൽ ഉണ്ടാകും എന്നതിൽ യാതൊരു സംശയവും ഇല്ല .       ആധുനിക മാർകെറ്റിംഗിൽ   ഡിജിറ്റൽ ചാനലുകളും സോഷ്യൽ മീഡിയകളും വളരെ പ്രാധാന്യമാണുള്ളത്. ഇന്ന് ലോകത്തിൽ ഏറ്റവും സാധ്യതകൾ ഉള്ള മേഘലകളിൽ ഒന്നാണ് ഡിജിറ്റൽ മാർക്കറ്റിംഗ് .  Digital marketing മറ്റുള്ള കോഴ്സുകളെക്കാളും എളുപ്പമുള്ളതാണ്.സോഷ്യൽ മീഡിയയെ കുറിച്ചും ഇന്റർനെറ്റിനെ കുറിച്ചും ധാരണ ഉള്ള ഏതൊരാൾക്കും ഡിജിറ്റൽ മാർക്കറ്റിംഗ് പഠിച്ചെടുക്കാം .ഡിജിറ്റൽ മാർകെറ്റിംഗിൽ കോഴ്സ് സാധാരണ 2/ 3 മാസം കാലാവധി ആണ് ഉണ്ടാ

Email marketing

Email marketing Email marketing  is the act of sending a  commercial message , typically to a group of people, using  email . In its broadest sense, every email sent to a potential or current  customer  could be considered email  marketing . It usually involves using email to send  advertisements , request business, or solicit sales or donations, and is meant to build  loyalty , trust, or  brand awareness . Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Mobile marketing

Mobile marketing M obile marketing  is multi-channel online marketing technique focused at reaching a specific audience on their  smart phone ,  tablets , or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.  Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.  In a more theoretical manner, academic  Andreas Kaplan   defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device"

Affiliate marketing

Affiliate marketing So, what is affiliate marketing? Well, it’s the practice of recommending a companies products or services to potential customers, generating a sale and earning a commission in return. The process of affiliate marketing generally involves four parties: the affiliate website, the affiliate network, the advertiser and the buyer.

Social media marketing

Social media marketing Social media marketing  is the use of  social media  platforms and  websites  to promote a product or service.  Although the terms  e-marketing   and  digital marketing  are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees,  journalists ,  bloggers , and the general public. On a strategic level, social media marketing includes the management of a marketing campaign,  governance , setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone ."

seo

SEO Search engine optimization  ( SEO ) is the process of affecting the online  visibility  of a  website   or a  web page  in a  web search engine 's unpaid results—often referred to as "natural", " organic ", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.  SEO may target different kinds of search, including   image search ,  video search ,  academic search , news search, and industry-specific  vertical search  engines. SEO differs from  local search engine optimization  in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a   local search  for its products or services. The former instead is more focused on national o